Skip to main content

What is this?

The Pipedrive integration messages a new contact on WhatsApp as soon as they are added to Pipedrive — for example a welcome message from your sales team.

What can I do here?

  • Send a WhatsApp template when a new person is added
  • See every request Pipedrive sent, including failures
  • Check from the platform that the Pipedrive webhook is still registered

How to use it

1

Open the Pipedrive page

Go to Integrations, click Pipedrive, then Connect.
2

Enter your Pipedrive details

Paste your Pipedrive personal API token (in Pipedrive under Personal preferences → API).
3

Choose your messages

Pick the WhatsApp template to send for a new person:Leave an event empty to send nothing for it.
4

Set up and activate

Click Set up and activate. The platform registers the webhook with Pipedrive for you and creates a ready-made automation that sends the right template for each event. You can open that automation in the builder any time.

Things to know

  • The customer’s phone number is the person’s primary phone number in Pipedrive. People without a phone number can’t be messaged. Deal, lead and campaign events aren’t offered.
  • Repeats are ignored. If Pipedrive sends the same event twice, the customer isn’t messaged twice.
  • Pipedrive removes a webhook that keeps failing. After three days without a successful delivery, Pipedrive deletes it. Use Verify on Pipedrive on the connection page to check, and reconnect if it is missing.

Troubleshooting / Technical Notes

  • Connecting fails. Check the details you entered and that they belong to the right Pipedrive account. The error from Pipedrive is shown on the page.
  • No messages are sent. Check the connection shows Connected, a template is chosen for the event, and the template is approved.
  • A request shows as failed. Open the connection’s Activity tab and select the request to see the error and its raw body. A missing phone number is the most common cause.
  • Webhooks look missing. On the connection page, click Verify on Pipedrive to check they are still registered. If any are missing, disconnect and reconnect to register them again.
  • You rotated your key or token. Open the connection’s Settings tab and update the credentials.
Last modified on October 28, 2026