What is this?
Trash is a safety net for deletions. When you delete a supported item — a contact, a campaign, a label, an automation and more — it disappears from the app but isn’t gone yet. It waits in Trash for 7 days, and an admin can restore it during that time. After 7 days it’s permanently deleted automatically. [SCREENSHOT: trash-overview — The Trash page with the In Trash, Expiring, and Pending deletion tiles above a table of deleted items]Trash is only available to owners and admins. Team members and support users don’t see the Trash entry in the sidebar, and can’t open the page directly.
What can I do here?
- See everything that was deleted and is still recoverable, with who deleted it and when
- See how long each item has left before it’s permanently deleted
- Restore an item back to where it was
- Filter by type (contacts, campaigns, labels, and so on) or by status using the tiles at the top
How to use it
Find a deleted item
- Click Trash in the sidebar (near the bottom, after File Manager).
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Use the tiles to narrow the list:
- Use the Type dropdown to show one kind of item only, and Refresh to reload the list.
Restore an item
- Find the item in the list.
- Click Restore.
- A message confirms it: Restored “name”. The item reappears in its normal place in the app.
What goes to Trash
These items are moved to Trash when deleted, and can be restored:- Contacts, conversations, and notes
- Campaigns, labels, canned responses, custom fields
- Pipelines and pipeline stages
- Events, event locations, and event products
- Catalogs and orders
- Automations
- AI agents, and their sources, skills, actions, workflows, and route policies
- AI provider settings
What is deleted immediately
Some things can’t be undone by a restore, because deleting them changes something outside the platform. These are not sent to Trash and are removed right away:- WhatsApp message templates and WhatsApp Flows (they’re deleted at Meta)
- Catalog products (deleted at Meta)
- Disconnecting a WhatsApp, Instagram, or Facebook channel, or a Google account
- API keys, sessions, and custom domains
- Team members and platform-level objects such as plans and payment providers
Things to know
- Deleted items are hidden everywhere. They don’t appear in lists, search, or reports, and AI agents no longer use a deleted knowledge source, while it’s in Trash.
- Labels: deleting a label removes it from contacts straight away. Restoring the label brings the label back, but not which contacts had it.
- Custom fields: the values stay saved on contacts (hidden) while the field is in Trash, so restoring it loses nothing.
- Names can be reused. You can create a new item with the same name as one in Trash — but then the deleted one can’t be restored while the name is taken.
Troubleshooting / Technical Notes
- I don’t see Trash in the sidebar. It’s only shown to owners and admins. Ask an admin to restore the item for you.
- “Trash is only available to admins.” Your role doesn’t have access. See Team for roles.
- Restore is greyed out or fails. Restore is refused when the 7 days have passed, when the item’s parent is still in Trash (restore the parent first — for example a pipeline before its stages), or when a live item has taken the same name (rename or delete that one first, then restore).
- An item I deleted isn’t listed. It may be one of the items that’s deleted immediately, or it may have been deleted more than 7 days ago and already permanently removed.
- You only see items from your own channels. Trash lists items belonging to channels you created; items in other admins’ channels appear for those admins.