Analytics

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What is this?

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What can I do here?

• Choose a time range on each tab: 1 day, 3 days, 7 days, or Custom (with From and To dates). Every tab starts on 1 day
• Switch between the Campaigns, Automations, Team, Messages, Contacts, WhatsApp, and AI Usage tabs, in that order
• Compare messages by channel — WhatsApp, Instagram, Facebook, Telegram, and Web Chat
• Drill into individual campaigns and automations to find problems
• Export failed automation executions as a shareable snapshot

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How to use it

• Campaigns
• Automations
• Team
• Messages
• Contacts
• WhatsApp
• AI Usage

Campaign performance summarizes Total Sent, Total Delivered, Total Read, Total Failed, and the Delivery Rate, Read Rate, and Failure Rate. The Campaign Message Funnel and Campaign Status Breakdown show how many campaigns are active, and the average delivery per campaign. Use it to measure effectiveness and improve targeting. For one campaign in detail, see Campaigns.

Automation performance shows Total Automations, Total Executions, Avg Completion Rate, and Avg Failure Rate, an Execution Breakdown (Completed, Running, Failed), and the Top Automations by Executions. Click an automation to see its Node-Level Health and Execution Timeline — including the exact failure reasons — and use Export issue to download a failed execution as a JSON snapshot.

Team performance shows assignment and response metrics: Assigned Conversations, Responded Assignments, Response Rate, and Replies Sent, plus a Team Member Performance table with Assigned, Responded, Total Replies, Avg First Reply, and Median First Reply. It’s empty until conversations are assigned to team members.

Shows message volume and delivery. Review Inbound and Outbound totals, the Delivered, Read, and Failed trends over time, and Messages by channel (WhatsApp, Instagram, Facebook, Telegram, and Web Chat). Use it to spot delivery drop-offs, monitor engagement, and debug messaging issues.

The Contacts overview shows Total Contacts, New Contacts, Active Contacts, and how many replied — split into new and existing contacts — with a Reply Rate and a Contacts by channel breakdown.

Official analytics from Meta for the connected WhatsApp Business Account: delivery reported by Meta, pricing and billing (priced messages, approximate spend, free window, and pricing categories), Template analytics (sent, delivered, read, button clicks, cost), and Call analytics (total calls, customer- and business-initiated calls, average duration). This tab only appears when the channel has WhatsApp connected.

Token consumption, cost, and success rates for conversations handled by AI Agents: Total conversations, Input tokens, Output tokens, AI cost, Avg latency, and Success rate, with breakdowns By provider, By model, and By agent, and the Top conversations.

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Troubleshooting / Technical Notes

• “WhatsApp Business Account not connected.” Connect a WhatsApp Business Account ID to the channel to see official Meta analytics.
• “No team assignment data found.” Assign conversations to team members to populate the Team tab.
• “No Campaigns Found.” Run a campaign to see results here.
• “No AI usage in this period.” AI conversations appear once an agent handles messages.
• A tab looks empty. Each tab starts on the last 1 day. Choose 3 days, 7 days, or Custom to include older activity.
• Numbers look wrong. Analytics follow the active channel and the selected date range — check both.

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Related docs

• Dashboard
• Campaigns
• Automation Overview
• AI Agents