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What is this?

User Interaction is where you set up how conversations start and what people can tap inside Instagram chat for your connected account — a persistent menu, ice breaker questions, and tracked ig.me ref links. The Instagram User Interaction page with its three tabs: Persistent Menu, Ice Breakers, and Ref Links
Viewing requires the instagram:view permission. Changing or deleting items requires Instagram edit and delete access, and the page needs an active channel with a connected Instagram account and a plan that includes Instagram integration.

What can I do here?

Persistent Menu tab
  • Add up to 5 always-visible menu items in Instagram chat, using a Postback or Web URL action
  • Edit or delete existing items in a table showing Item, Title, Type, Action / URL, and Actions
Ice Breakers tab
  • Add up to 4 quick questions people can tap to start a conversation
  • Edit or delete existing questions. The internal action key is generated automatically
Ref Links tab
  • Create ig.me links with a tracked ref value, and optionally save that value into a contact custom field
  • Copy, edit, or delete saved ref URLs

How to use it

Go to Instagram → User Interaction and choose a tab.
  1. Click Add Menu Item.
  2. Enter a Title — for example “Contact Us” — and choose a Type: Web URL or Postback.
  3. For a Web URL, enter the URL. For a Postback, enter the action it should trigger.
  4. Save the item. Use Edit or Delete on a row to change it later. Instagram allows up to 5 menu items. The Edit Menu Item dialog with Title, Type, and URL fields

Troubleshooting / Technical Notes

  • “Limit reached.” Instagram allows up to 5 menu items and 4 ice breaker questions.
  • “Persistent menu is empty” or “Ice breakers are empty.” Add at least one valid item before saving.
  • “Ref key is required.” Enter a value so the ref URL can be generated.
  • “You do not have Instagram edit access.” Ask an administrator to grant instagram:edit, or delete access to remove items.
  • Copy fails. Your browser blocked clipboard access — copy the link from the field manually.
Last modified on September 22, 2026