What is this?
A TikTok automation is a normal automation that runs on the TikTok channel. It can answer direct messages, reply to or moderate comments, respond to mentions, and welcome people who arrive from a TikTok ad or link.What can I do here?
Choose a trigger, then add TikTok steps from the TikTok Messages group in the builder.How to use it
- In Automations, create a new automation and choose the TikTok channel.
- Pick a trigger and fill in its options. For keyword matching, add at least one keyword. For a specific post, pick the post — the automation doesn’t run until you do.
- Add steps. Comment steps work only with the comment trigger (and TikTok Comment Reply also with the mention trigger).
- Save and activate.
TikTok does not allow direct messages to people who only commented, so after a normal comment you can reply publicly or moderate, but not DM. The exception is a High-intent comment (Comment-to-Message): TikTok allows one private reply per top-level comment on your own post, within 48 hours, when the user hasn’t chatted with you recently.
Troubleshooting / Technical Notes
- The automation never runs. Check it’s active, the account shows Connected, a post is selected (for a specific post), and a keyword is added (for keyword matching).
- A DM step isn’t offered after a comment. TikTok doesn’t allow DMs to commenters; use a public reply instead.
- A reply was rejected. TikTok only allows DM replies after the customer has messaged you, within its messaging window.
- Image messages don’t send. Image messages aren’t available in every market.