What is this?
Threads is a channel for your Threads profile. Once it’s connected you can publish and schedule posts, see how your profile performs, and answer replies to your posts and mentions of your profile from the shared inbox — with the same team, labels, automations and AI agents you use on other channels.Threads has no direct messages. The only conversations are replies to your posts and posts that mention you, and every answer you send is a public reply on Threads, up to 500 characters, text only.Threads needs to be included in your plan and enabled for your platform. If it isn’t, the Channels page shows Upgrade required. You also need the Threads permissions on your account — see Team.
What can I do here?
- Connect a Threads profile, and add more profiles as separate channels if your plan allows
- Publish and schedule posts — text, one image, one video, or a carousel
- See views, engagement and followers for your profile
- Answer replies and mentions from the inbox
- Start an automation when someone replies or mentions you — including automatically hiding a reply — or let an AI agent answer
How to use it
Connect a Threads profile
1
Open Channels
Go to Channels, find the Threads card, and click Connect Threads. (To add another profile, click Add Threads profile.)
2
Approve access on Threads
A Threads login window opens. Sign in and approve access. If nothing opens, your browser blocked the pop-up — allow pop-ups for the platform and try again.
3
Check the card
The card shows your Username, Connected on, when the access expires, the Last token refresh and the Last reply or mention received.
Status of the connection
The platform renews the access automatically about a week before it expires, so you normally never need to reconnect.
Answer replies and mentions from the inbox
Replies to your posts and mentions arrive in the inbox under the Threads channel. Each person who replies becomes a contact, identified by their Threads username. When you answer, the platform posts a public reply to their latest reply or mention.- Only text can be sent — the attach, voice and image options are hidden on Threads conversations.
- To hide a reply on one of your posts automatically, use the Threads Hide Reply step in an automation.
- Replies you write yourself on your own posts are ignored.
- Replies and mentions of private profiles aren’t delivered by Threads.
Disconnect Threads
On the Threads card click Disconnect and confirm. Replies and mentions stop arriving and scheduled posts fail. Your chats and contacts stay. To remove the whole channel and everything in it, use Delete Channel instead.Troubleshooting / Technical Notes
- The card says “Upgrade required.” Threads isn’t included in your plan or isn’t enabled for your platform. Upgrade the plan or contact your administrator.
- Connecting fails or the login window is blocked. Allow pop-ups and try again. If the error says the profile is already connected, it belongs to another channel — a profile can only be attached once.
- Replies don’t show up in the inbox. Check the card shows Connected and look at Last reply or mention. If the platform’s Threads app isn’t live yet, only accounts added as testers receive replies — see Threads settings.
- The card says Expired. Click Reconnect and approve access again.
- I can’t send an image or file. Threads replies are text only, up to 500 characters.