What is this?
Threads Publishing is where you write posts for your connected Threads profile, publish them now or schedule them, and track their status.You need a connected Threads profile (connect one on the Channels page) and the Threads permissions on your account. If the profile hasn’t granted publishing, you’ll be asked to Reconnect Threads.
What can I do here?
- Publish a Text, Image, Video or Carousel post
- Preview the post as you write it
- Choose Who can reply to the post
- Add a topic tag and a link preview
- Schedule a post for later
- Track every post’s status, open it on Threads, retry a failed one, or cancel a scheduled one
- See how many of today’s 250 posts you’ve used
How to use it
1
Open Publishing
Open the Threads group in the sidebar and click Publishing.
2
Choose the post type and write it
Pick the Post type, then fill it in:
3
Set the options
- Topic tag — optional; up to 50 characters, no periods or ampersands.
- Link preview — text posts only. A post can contain at most 5 links.
- Who can reply — Everyone, Profiles you follow, Mentioned profiles only, Only you, or Your followers.
4
Publish or schedule
Click Publish to post straight away, or choose Schedule for later, pick a time and click Schedule. A schedule must be at least 10 minutes ahead (and no more than about 75 days).
Track your posts
The Posts table lists each post with its Type, Status and When:
The Posts in 24 h tile shows how many posts you’ve published against the limit of 250 per 24 hours.
Troubleshooting / Technical Notes
- “This Threads profile has not granted publishing.” Reconnect Threads on the Channels page and approve the publishing permission.
- A post failed. Open the row to see the reason — common causes are an image or video that doesn’t meet the size rules, or Threads rejecting the content. Fix it and click Retry.
- A scheduled post didn’t go out. Check the profile still shows Connected — a post scheduled while the connection is expired or disconnected fails.
- “Schedule the post at least 10 minutes ahead.” Choose a later time.
- A carousel is rejected. It needs between 2 and 20 items.