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What is this?

Storefront (the page itself is titled “Catalog Management”) is where you connect your Meta product catalogs to the platform and turn them into a browsable, sellable WhatsApp storefront — with products, orders, taxes, shipping, checkout, payment gateways, a custom domain, and the storefront’s own pages. Storefront has four parts, each on its own page: [SCREENSHOT: catalog-management-overview — The Catalog Management page with the catalogs table and Total Catalogs/Products/Orders stat tiles]
Storefront needs an active channel connected to WhatsApp and a plan that includes it. Your Meta Business Account must be connected so catalogs can be fetched.

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What can I do here?

  • See Total Catalogs, Total Products, and Total Orders as tiles
  • Search catalogs by name
  • Add Catalog to fetch catalogs from your connected Meta Business Account and add one to the platform
  • Per catalog, turn Visible (whether the catalog is shown) and Cart Enabled (whether customers can add items to a cart) on or off from the table
  • Jump from a catalog row into Products, Orders, or Catalog Settings
  • Delete a catalog

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How to use it

  1. Go to Storefront in the sidebar. You’ll need an active channel with WhatsApp connected.
  2. Click Add Catalog. The platform fetches the catalogs available in your connected Meta Business Account — select the one you want to add. [SCREENSHOT: catalog-add-dialog — The “Select Catalog to Add” dialog listing catalogs pulled from Meta Business]
  3. Once added, use the Visible and Cart Enabled switches on the catalog’s row to control whether it’s shown to customers and whether checkout is available. [SCREENSHOT: catalog-table-toggles — The catalog table row showing the Visible and Cart Enabled toggle switches]
  4. Use the row’s icons to open the catalog’s Products, Orders, or Settings.
Set up Settings before you go live — tax, shipping, checkout, and payment methods decide what customers see when they order.

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Troubleshooting / Technical Notes

  • “Add Catalog” shows no catalogs. Your Meta Business Account has no catalogs available to add, or the account isn’t connected. Check the connection in Channels and create a catalog in Meta Commerce Manager.
  • Customers can’t add items to a cart. Check that the catalog’s Cart Enabled switch is on.
  • Customers can’t see the catalog. Check that the catalog’s Visible switch is on.
  • The page asks you to connect WhatsApp. Storefront needs a WhatsApp channel — see Channels.
Last modified on September 20, 2026