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What is this?

Facebook Insights gives you a live view of performance data for your connected Facebook Page, pulled directly from Meta — page-level activity metrics and lifetime engagement metrics for individual posts. [SCREENSHOT: facebook-insights-overview — the full Facebook Insights page, showing the page metric tiles at the top and the Post Insights panel below with a post selected]

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What can I do here?

  • View page-level metric tiles across the top: Media Views, Unique Viewers, Post Engagements, Followers, Page Profile Views, and New Followers (daily figures for the connected Page)
  • Browse the Page’s most recent posts (up to 25) in the Post Insights panel, using the left and right arrow buttons over the post image
  • View lifetime metrics for the selected post: Post Views, Unique Views, Post Clicks, and Reactions
  • Open the original post on Facebook in a new tab via the Open link on the selected post
  • Manually reload the selected post’s lifetime metrics with the Refresh button
  • See an in-page banner explaining why data is missing — for example when the connected Page is missing the read_insights or pages_read_engagement permission, or when Meta returned no metric values

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How to use it

  1. Make sure a Facebook Page is connected to your active channel. If none is connected, the page shows a “No Facebook Page Connected” message pointing you to Settings. [SCREENSHOT: facebook-insights-no-connection — the “No Facebook Page Connected” empty state]
  2. Review the metric tiles across the top of the page for a daily snapshot of Page activity. [SCREENSHOT: facebook-insights-metric-tiles — the row of page metric tiles: Media Views, Unique Viewers, Post Engagements, Followers, Page Profile Views, New Followers]
  3. Scroll down to the Post Insights section. Your most recent post loads automatically.
  4. Use the left/right arrow buttons over the post image to step through the Page’s recent posts. [SCREENSHOT: facebook-insights-post-browser — the post image panel with previous/next arrow buttons, the post message, and its date]
  5. Review the Stats panel next to the post image for that post’s lifetime metrics: Post Views, Unique Views, Post Clicks, and Reactions.
  6. Click Open to view the original post on Facebook in a new tab.
  7. Click Refresh next to Post Insights if the lifetime metrics look out of date.
If you see a banner reading that no page metric values were returned, check that the connected Facebook user has the Page’s Analyze task assigned and that the Page has had recent activity — reconnecting the Page in Settings with Insights permissions granted resolves most cases. Access to this page requires the facebook:view permission and an active plan that includes Facebook integration; without either, the page shows an access-denied or upgrade-required message instead of data.
Last modified on September 20, 2026